Kevel has launched the Kevel Console, an AI-powered self-service platform designed to revolutionize retail media networks for retailers, marketplaces, and publishers. This innovative platform combines AI features with flexibility to transform advertising strategies, streamline campaign management, and deliver measurable results across all touchpoints. With the retail media industry evolving, Kevel Console addresses the future demands by offering AI-driven automation to simplify complex campaign management, enabling advertisers to achieve better performance at scale.

The Kevel Console integrates intelligent AI tools such as predictive decisioning for multi-channel audience targeting and ad personalization. Key features include AI Budget Management for real-time budget optimization, AI-Powered Creative Builder for automated ad unit creation, and AI Workflow Automation to streamline booking, management, and reporting. James Avery, CEO of Kevel, emphasized the transformative potential of AI in retail media, highlighting the console’s ability to empower businesses with smarter decision-making and operational efficiency.

One of the standout benefits of Kevel Console is its ability to significantly reduce time-to-market, allowing retailers to launch custom campaigns in as little as 14 days. This rapid deployment capability ensures businesses can quickly adapt to industry changes and capitalize on new revenue opportunities. Additionally, the platform unifies on-site and off-site campaigns, enabling retailers to craft cohesive, data-driven advertising strategies that leverage first-party data for hyper-relevant targeting across various platforms.

Early adopters of Kevel Console, such as Dagrofa and mobile.de, have already seen remarkable success, with increased purchase intent, sales growth, and reduced dealership churn. These results underscore the platform’s effectiveness in driving tangible business outcomes. Kevel Console’s holistic approach, combining AI advancements with an API-first, modular platform, offers unmatched customization, scalability, and data privacy, making it a standout solution in the competitive retail media landscape.

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